As a Direct Primary Care (DPC) patient, I have a deep appreciation for the care and expertise these doctors provide. My own doctor helped me navigate challenging health issues with genuine care, patience, and professionalism. However, as the DPC model gains popularity, I’ve noticed that many DPC websites fail to reflect the high-quality service these practices offer.

Your website is often the first impression a potential patient has of your practice—and first impressions matter. A professional, user-friendly website can make all the difference in converting visitors into patients. Here’s a step-by-step guide to building a website that showcases your DPC practice and attracts patients.

1. Build a Strong Brand

Your brand communicates who you are and what you offer. A cohesive brand (logo, fonts, and color palette) makes your practice memorable and conveys professionalism.

Logo

Use tools like Canva to create a simple, professional text logo.
Save your logo as a high-resolution .png file with a transparent background for versatility.

Fonts

Choose readable fonts that work across platforms like Squarespace and Canva.
Ensure consistency by sticking to 1-2 complementary fonts.
Use a paragraph font size that is large enough to accommodate individuals who may have slight visual impairments, ensuring your content is accessible to everyone.

Color Palette

Opt for industry-appropriate colors that appeal to your target audience.
Use tools like Coolors to create a cohesive palette of 5 colors, including white, black, a bright color, and light and dark tones.
Ensure your text is easy to read by carefully selecting font colors that contrast well with your background.

Create a Brand Guide

Organize your essential brand elements—fonts, colors, imagery, and logo—using our convenient Brand Guide Canva template. This ensures you’ll always have everything you need in one place, saving you time and hassle when creating new marketing materials or updating your website.

2. Choose the Right Website Builder

Platforms like Squarespace, Wix, Webflow, and WordPress offer beginner-friendly tools to create a professional site. For ease of use, Squarespace stands out with its drag-and-drop features. [Squarespace offers a 14-day free trial, but if you’d like an extended 6-month free trial & 20% off your first year subscription, get in touch with me, and I’d be happy to set that up for you for free]*

3. Include Essential Pages

A successful Direct Primary Care website has the following pages:

Home
Include: Introduction to DPC, 3-6 DPC benefits, 1-2 testimonials, your services, how to join, your mission, and your location
About the Practice
Include: About the practice, your mission, key benefits, invitation to sign up
About the Doctor(s)
Include: Professional headshots with short bios
FAQ
Services
Include: List of services you offer, invitation to sign up
Sign Up/Enroll
Include: Key benefits, what membership includes, pricing plans, top 5 FAQs, 1-3 testimonials, sign up form
Patient Portal
Contact
Include: Contact form & information, and location
Legal (Privacy Policy, Terms & Conditions)

4. Simplify the Patient Experience

Your website’s primary goal is to convert visitors into patients. Make this as easy as possible:

Use a clear call-to-action (e.g., “Enroll Today”) and repeat it on every page.
Include an intuitive navigation menu to help visitors find what they need quickly.

5. Focus on Patient Needs

While it’s important to highlight your qualifications, patients care most about how you can solve their problems. Clearly explain the benefits of the DPC model and how your services address common patient concerns.

6. Keep Content Short and Engaging

Avoid overwhelming visitors with lengthy paragraphs. Write concise, impactful copy that answers key questions quickly.

7. Use Testimonials to Build Trust

Feature 5-7 well-edited patient testimonials throughout your site. These add credibility without overwhelming readers.

8. Use High-Quality Images

Visuals can make or break your website. Include professional headshots and high-resolution photos. Need stock images? Check out Unsplash or Pexels for images of smiling clients and doctors in medical settings.

9. Get Inspired by Top DPC Websites

Look at successful DPC websites for ideas on design and functionality (e.g. Plum Health DPC, Destiny Direct, Standup Medicine)

Need Help Building Your Direct Primary Care Practice’s Website?

If building a website on your own feels overwhelming, I offer custom Squarespace website design services and a low-cost, plug-and-play DPC website template designed specifically for Direct Primary Care doctors like you.

Your website is your digital storefront—make sure it represents the care and professionalism your practice offers.

If you have any questions or are considering working together, reach out, I’d love to hear from you!

*If you sign up for Squarespace using the link provided, Ready, Set, Propel will earn an affiliate commission from your subscription. This partnership not only keeps your costs the same but also gives you 20% off your first year, with the standard subscription price thereafter.

At Ready, Set, Propel, we help speakers, consultants, and wellness practitioners take their businesses to the next level with strategy consulting and easy-to-manage websites that turn visitors into customers.

How to Create a Professional Direct Primary Care (DPC) Website That Attracts Patients