5 Must-Have Tools to Build a Thriving Speaking Business
If you’ve followed my journey, you probably know I’ve built a successful career in the speaking industry—but here’s the twist: I’m not a speaker myself. Public speaking isn’t my strength, and I prefer to stay behind the scenes. However, a decade ago, I helped a client transition into retirement by launching a flourishing speaking and consulting business.
Ten years later, after managing a thriving speaking business, I’ve identified five game-changing tools that every speaker—whether just starting out or well-established—should have. And here’s the good news: only one of them requires a (completely worthwhile) investment.
Million Dollar Speaking by Alan Weiss
This book is the definitive guide to pricing strategy for speakers. If you want to scale your speaking business from side hustle to seven-figure success, this resource is essential. You’ll learn practical strategies to elevate your value and close high-revenue deals.
While it’s available as an audiobook or ebook through most library apps, I recommend getting a physical copy. Trust me, it’s worth having this book on hand for quick reference when crafting client proposals.
A Professional Website
First impressions matter, especially in the speaking world. A polished, professional website with cohesive branding and compelling copy can make or break your ability to land high-quality gigs. It’s how potential clients will evaluate you, especially if you’re not working with a bureau.
If you’re ready to invest, Ready, Set, Propel specializes in custom branding and website design for speakers. Just one paid engagement could cover the cost of a professional site (including all the bells and whistles)!
For those just starting out, I’ve created an affordable plug-and-play website template, called Evan Clover, tailored to speakers and consultants. It’s $247 and comes with step-by-step tutorials to help you get started. Don’t wait—level up your online presence today!
A Lead Magnet (and Email List)
You’ve probably heard it before, but it’s worth repeating: you NEED an email list. Even if you’re not ready to send regular updates, start building your list now. It’s a long-term asset for your business.
To grow your list effectively, you’ll need a lead magnet—something valuable you can offer in exchange for email addresses. Consider a checklist, case study, short ebook, or even a video series. Think about what resonates with your audience and create a resource that delivers real value.
To streamline this process, use an email marketing platform with automation capabilities. If your website is on Squarespace, Squarespace Campaigns is an excellent starting point.
Next Steps Cards
Sometimes the simplest tools are the most effective. Enter: Next Steps Cards. These handy cards help you capture leads directly from your audience after your speech.
Here’s how it works: Place the cards on each chair before your presentation. At the end of your talk, invite attendees to fill them out and either leave them behind or hand them back to you. Pro tip: Boost participation by offering a raffle and using the completed cards as entries.
To make this easy, I’ve created a free Canva template you can customize, print, and start using right away.
Talkadot (a way to harvest feedback)
Want to effortlessly collect audience feedback and measure your Net Promoter Score (NPS)? Talkadot is our go-to tool. It’s free to get started and provides post-presentation feedback reports you can share with event planners to boost your credibility and secure more bookings.
Adding Talkadot to your presentation slides is a no-brainer. It’s simple for both speakers and audiences to use and gives you actionable insights to refine your craft.